We are a lean, innovative and ethical organization. We give our best every time, take accountability for our actions and improve at every opportunity.
Constant (lifetime) improvement is a core principle our team follows. In 2012, we consulted thousands of people and dozens of experts to make sure we got it right. All our product lines, product features and overall brand (including the name) were crowd-sourced through multi-fold survey of thousands of smokers, and their families across the globe.
So please share your ideas here in this community forum (public), or by email to [email protected]